Visual Identity
AHO Logo proposal
Proposal for a new logo for AHO – The Oslo School of Architecture and Design.
The new logo is based on the stylization of the initials in the school's name (AHO) so that they form basic shapes; the letter A becomes a triangle, H becomes a square and O becomes a circle.
In this way, the logo communicates the school's focus on all types of design. The concept of basic shapes can also be associated with research and science.
The logo is based on a strong and timeless idea that will not become outdated. Colors can, for example, be changed without the logo's communication values being weakened.
The concept also opens up many opportunities for variation and development of other profile carriers, such as signs, textiles, exhibition material etc.
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